"We’ll put sensors in snow cones, aggregate all the data, optimize, and then we’ll know everything about who prefers what kind of snow cone, and we’ll correlate that with their health prospects and their career prospects, and then we’ll sell that [sic] data!"Only kidding. It was just funny. Not that there's no grain of truth there. From "Nerds on the Knife Edge" in the current issue of The Baffler.
On the same riff, see Evgeny Morozov's trenchant "To Save Everything, Click Here."
...That smart technology and all of our social connections (not to mention useful statistics like the real-time aggregate consumption of electricity) can now be “inserted” into our every mundane act, from throwing away our trash to making tea, might seem worth celebrating, not scrutinizing. Likewise, that smartphones and social-networking sites allow us to experiment with interventions impossible just a decade ago seems like a genuinely positive development. Not surprisingly, Silicon Valley is already awash with plans for improving just about everything under the sun: politics, citizens, publishing, cooking...___
Morozov, Evgeny (2013-03-05). To Save Everything, Click Here: The Folly of Technological Solutionism (p. 5). Public Affairs. Kindle Edition.
More to come...