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Monday, March 15, 2021

Get your Covid19 vax, STAT!

WASHINGTON — The White House will soon unveil a wide-reaching, $1.5 billion public relations campaign aimed at boosting vaccine confidence and uptake across the U.S., Biden administration aides told STAT.

This television, radio, and digital advertising blitz, set to kick off within weeks, will focus on Americans outright skeptical of vaccines’ safety or effectiveness as well as those who are potentially more willing to seek a Covid-19 immunization but don’t yet know where, when, or how. Specifically, the campaign will target three groups in which access, apathy, or outright skepticism may pose a barrier to vaccinations: young people, people of color, and conservatives, according to a Biden aide.

The effort highlights a looming and underappreciated public health c    hallenge: Though millions of Americans are currently clamoring to receive a Covid-19 vaccine, in a few short months, or even weeks, the opposite may be true. Instead of scrambling to manufacture doses, the government may soon be scrambling to find arms willing to receive them…
As of last Wednesday, I am fully "Modernafied," having gotten my 2nd vax at Kaiser. After-effects weren't severe.
Get yours if you've not thus far.

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