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Friday, April 3, 2026

PanDigicon update

Jacob Ward is killin' it of late.
    
From his Substack.
"A federal class-action lawsuit filed Tuesday in San Francisco accuses Perplexity AI of embedding tracking software that transmitted users’ private conversations to Meta and Google — even when users had specifically enabled the app’s Incognito mode, which explicitly promised not to track data. The complaint, Doe v. Perplexity AI Inc. (3:26-cv-02803), names all three companies as defendants and alleges violations of California privacy law.
 
The actions alleged are both ugly and, unfortunately, very common. According to the complaint, trackers download onto a user’s device the moment they log in, giving Meta and Google full access to everything typed into Perplexity’s search interface — before the query even reaches Perplexity’s own servers. This allegedly includes not only email addresses, Facebook IDs, IP addresses, and device information, which Meta and Google can theoretically pair with names and home addresses to specifically identify them. It also, according to the suit, includes the text of the exchanges between the users and the AI. The Incognito mode that Perplexity described as creating “anonymous threads” that “expire after 24 hours” offered, according to the suit, no actual protection at all.
 
It is industry practice to embed analytics code like what’s described in the suit to improve performance and offer a tailored experience. But the idea that the code could also be delivering the content of the conversations is new, and a clear violation of what people would reasonably expect..."

The "PanDigicon?" Bentham's "panopticon" for our time. Man, my privacy gumshoe stuff in now so dated. Started my privacy ranting in grad school 30 years ago. 4th Amendment scruples today? How quaint.
 
I still try to stay abreast. See expanded riff here as well.
 
  
Jacob Ward
is hugely worth your time. Subscribe to his stack.
 
This just came to my attention. Too much goin' on right now. More in a bit... 

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